Pepe Jeans London is a denim and casual wear jeans brand established in the Portobello Road area of London in 1973, and based in Sant Feliu de Llobregat, Spain.

Pepe Jeans was founded in 1973 by three brothers who ran a weekend stall at Portobello Road Market in London, before expanding to a store in Carnaby Street and then into Europe in the 1980s.

In February 2015, Pepe Jeans and Hackett London (part of the Pepe Jeans Group) were bought by the Lebanese group M1 and the LVMH subsidiary, L Capital Asia. These companies were previously owned by Torreal Funds (31 percent), Artá Capital (16.4 percent), L Capital Europe (11.5 percent), and its managers.

In 2015, Pepe Jeans announced the Group was adding a new brand, Norton Clothing, a tribute to the British motorcycle brand founded in 1898.