What is it?
PANORAMA BERLIN presents fashion for everyone – coupled with business concepts, ideas, and all kinds of things to inspire the retail trade. With exhibitors from over 90 countries, the largest fashion show in Berlin offers more than just a huge selection of apparel for women and men during Berlin Fashion Week. As the name implies, PANORAMA BERLIN presents a panorama of casual and streetwear collections, accessories, shoes and lifestyle products – as well as plus size and green fashion segments. Forward-thinking collaborations with Selvedge Run, a trade show for crafted goods, and Xoom, a platform for sustainable fashion, ultimately broaden fashion’s horizons, making PANORAMA BERLIN’s portfolio even more attractive. Industry leaders and small designer brands are the DNA driving this successful trade show.
Since July 2017 the complementary format “Fashion Tech Solutions” shines a spotlight on one of the most crucial topics of the industry: Retail. The event focuses on smart solutions for the digitization of the various types of business processes within the fashion industry. In talks, panel discussions and brand showcases, experts will discuss how digital processes can be implemented smart and efficiently.
PANORAMA BERLIN was launched ten seasons ago with the following goal: to always be a fashion spot that’s relevant, that showcases strong sellers, and – most important – that inspires. A lot has happened since then. As the number of competitors increases, it is all the more important that they earn the trust of our exhibitors and audience. In a rapidly changing market, their message is clear: They shape identities.
Panorama CEO Jörg Wichmann comments: “With inspiration, an emotional approach, and plenty of information, we clearly take into account our customers’ more refined demands and are working to usher in the next chapter of PANORAMA BERLIN.”
So, what about us?
We had the chance to assist to this incredible event one more time and show our AW18 collection. We will show you the whole prints soon.